samsung's gender regime
hat tip to feministing for this one...
Samsung is marketing a new cell phone to women. A "girly" phone, if you will.
Not only is it pink and sparkly (ew), but it has new, "girly" features, like a shopping list-maker, biorhythms, horoscopes, a fat calculator, and an ovulation calendar.
I'm not gonna lie -- the ovulation calendar's a good idea. Probably the only decent feature of the phone. (Even if the article does poo-poo it, implying that it's ridiculous for your phone to know when it's your time of the month...always keeping up the facade of menstruation-as-dirty/embarrassing, that patriarchy is...)
But seriously. The rest of it is a bit ridiculous. Horoscopes? A fat calculator? I thought we were supposed to be empowering women, helping them not to hate their bodies, not invalidating and trivializing their lives. Silly me. I must've forgotten that:
posted by Jen at 7:55 PM
1 Comments:
It will be interesting to see how it actually sells. No matter what some may think, maybe a large number of women will actually like these features, and that's really what matters.
Frankly, I think horoscopes stupid, and I have no idea why some people believe in them. From a health perspective however, the fat calculator might actually be a good idea. I know that there's a lot of pressure regarding body image in today's society, but then again, it's somewhat justified given the countless number of overweight and obese people out there.
10:16 PM
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